PURPOSE: Create a logo for a beekeeper in Austin, Texas, to be used in a new venture of small batch brewing.
CAPACITY
Creative Direction | Art Direction | Design | Illustration
Color Palette
Typography
COLOR AND TYPE
COLOR
Pulled from the ingredients used in the mead and wine making process, colors were chosen to highlight the honey and elderberry while the typography focuses on the spirits' storied and rustic history.
THE GOLDEN ELIXIR
Not a beer, not a wine. Made with honey, water, and yeast, instead of fruit, grains or hops, mead resides in its own category of alcoholic beverage.
- Hobbs Mead & Wine
LABEL
LABEL
Stylized Bees, Honey and Elderberry along with symbols from Viking and Nordic tradition, were used to give the label a unique style and pay respect to the natural ingredients and the people of legend that solidified these beverages in the halls of history.